Upcoming Google Algorithm Changes can have an impact
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| Upcoming Google Algorithm Changes can have an impact |
On May 16, Google will announce the full scope of its latest program, the Google algorithm changes that go into effect this summer.
It's no secret that Google regularly announces changes to its platforms and implementations. Google has changed its website ranking system annually since 2019 and it will be no different in 2021.
Whether you're a business owner, marketer, or just someone who likes to keep up to date, it is often difficult to keep track of the meaning of each new change and how it affects individual websites.
On May 16, Google will announce the full range of the latest algorithm updates to the program that will go into effect this summer, but their recent announcements from last year give us an idea of what to look for the algorithm changes made by Google.
Primary Google's Algorithm Updates
The first important primary update, Google is updating its algorithm to include an element called the Page Experience. Page Experience takes into account aspects that were previously used to classify a website or web page as secure and mobile-friendly connections and takes into account more interactivity, speed, and page stability. Google wants to prioritize a user's experience with a website in the ranking process.
Part of Google's new algorithm changes is the Page Experience Ranking System, possibly a platform called Web Vitals. As stated on their website, Web Vitals is "an initiative by Google to provide consistent guidelines for quality signals essential to providing a great user experience online.
“Vital web data is reduced to essential web data, which is the most important measure of a site's success. Other vital parts of the web are secondary "helper" factors in terms of user experience. Currently, loading, interactivity, and visual stability are the three most important aspects of the web.
Required website changes
So what can website owners, web administrators, and developers do to ensure their sites meet these standards for the latest changes to Google's page experience algorithm? Google has implemented a number of tools to help live up to important Web Vitals, such as the new Core Web Vitals report from Google Search Console or Google Page Speed Insights, which breaks down a site's load time and what changes are made regularly to improve them.
They also test the mobile usability of a website via the Google Search Console. Of course, many developers are already tweaking some of these factors. However, to make sure you don't lose the skin of the game with these changes this summer, it's important that you just check your website for any bugs, especially in terms of page speed, interactivity, and visual stability.
Updates in Google Search
You may be wondering how the actual website content will fuel this new ranking process. In the words of Google, the content remains king: “Great page experience is no more important than great page content”. So going forward, not only do you want high-quality, well-optimized content on your website, but you also want your users to enjoy the medium in which that content is served.
Want to learn more about the immediate implementation of the latest Google algorithm changes? Do you have questions about how your company can stay ahead or improve its position? I4 solutions can help. With 20 years of experience in the digital marketing industry, we have successfully implemented all of Google's changes with our proactive company so that the SEO business will be successful for Utah clients for years to come.
